Life Science Blog
United Biochannels is committed to sharing our commercial expertise with budding life science companies in order to enhance their success. Our blog is a resource for life science executives, commercial teams, and those interested in biotechnology commercialization strategy to learn, discuss and commune. Contact our team info@unitedbiochannels.com and follow us on Linkedin for expert guidance on market strategy, positioning, and commercial success in biotechnology.
Data Doesn’t Lie: Scaling the Right Mountain Part II
Our previous blog detailed the ideal structure of sales data and insightful questions to ask during comprehensive pipeline reviews. Once all historical and current sales data has been gathered and analyzed, it is powerful to inform future commercial programs. When...
Scaling the Right Mountain: Identifying High Value Markets You Can Lead
Key activities such as market evaluation, product positioning and alignment of leadership goals are crucial first steps to commercial success. To continue the development of an optimal commercial strategy, consider past commercial successes and failures. Historical...
The Art of Identifying Opportunity: Choosing Your Market
In previous posts, we have discussed the importance of positioning and market research in crafting a viable commercial strategy. In this blog, we will review an essential component of establishing a commercial foothold and verifying market opportunity: completion of a...
The Internal Assessment: The Key to an Effective Sales Team
So Your Sales Team Isn’t Selling? Developing biotechnology requires scientific expertise but once the product is developed and ready for the market, the next step is to hire an expert sales team, right? Then why isn’t your product selling as well as you expected?...
The United BioChannels Positioning Brief: Your Key to Commercial Success
Are you considering launching your product into a new market? Is your product not gaining the market traction you expected? Do you want investors to believe in your product as much as you do? The Positioning Brief: Driving Commercial Strategy Product market fit...
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