by Jeff Whitmore | Apr 22, 2021 | Blog, Uncategorized
Our previous blog detailed the ideal structure of sales data and insightful questions to ask during comprehensive pipeline reviews. Once all historical and current sales data has been gathered and analyzed, it is powerful to inform future commercial programs. When...
by Jeff Whitmore | Mar 30, 2021 | Blog, Uncategorized
Key activities such as market evaluation, product positioning and alignment of leadership goals are crucial first steps to commercial success. To continue the development of an optimal commercial strategy, consider past commercial successes and failures. Historical...
by Jeff Whitmore | Feb 23, 2021 | Blog, Uncategorized
In previous posts, we have discussed the importance of positioning and market research in crafting a viable commercial strategy. In this blog, we will review an essential component of establishing a commercial foothold and verifying market opportunity: completion of a...
by Jeff Whitmore | Feb 2, 2021 | Blog
So Your Sales Team Isn’t Selling? Developing biotechnology requires scientific expertise but once the product is developed and ready for the market, the next step is to hire an expert sales team, right? Then why isn’t your product selling as well as you expected?...
by Jeff Whitmore | Jan 16, 2021 | Blog
Are you considering launching your product into a new market? Is your product not gaining the market traction you expected? Do you want investors to believe in your product as much as you do? The Positioning Brief: Driving Commercial Strategy Product market fit...
